Access to Market

January 16, 2023 2023-01-25 10:17

Access to Market (ATM) Methodology and Tools

Company size: SME, Turnover 1m to 51m

Winning new customers is critical for a business in both new and existing markets. In new markets, acquiring new customers is essential for establishing a foothold and generating revenue. 

Without a customer base, a business cannot survive. In existing markets, winning new customers can help a business to continue to grow and diversify its revenue streams. New customers also bring new revenue which can help the company to expand and invest in new product or services, hiring new employees and expanding in new geographic locations. 


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